Episode 55 - Erica Julson: Passive Income In Depth

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Episode Highlights

  • Erica’s background and what led her to start The Unconventional RD community

  • How to be of value to someone

  • How to build a community and connect with them

  • Monetization strategies and diversifying income sources

  • Passive income sources and strategies for nutrition professionals

  • How to maximize affiliate income

  • How to identify the easiest sources of passive income for your business

  • Why Erica shares her income reports

  • Details about Erica’s membership site, The Unconventional RD Business Bootcamp

Listen Now

Libby - Erica Julson has been a Registered Dietitian since 2014 and she’s the founder of two membership sites: The Functional Nutrition Library an the Unconventional RD Business Bootcamp. Today, we talk more about her experience with passive income and how she’s made over $75,000 just from being online in 2018. I love that she’s been running her virtual private practice and blogging only since 2014. She’s using her experiences to teach our community and show us how to optimize SEO and make money by diversifying your income streams.

I’m so excited to be here tonight with Erica. Can you tell us more about your background and what led you to creating your community, The Unconventional RD?

Erica - Thank you so much for having me! I’m so excited to be on your podcast. My name is Erica Julson and I’ve been a RD since 2014. When I started, I knew I wanted to work for myself. I’ve always had a strong entrepreneurial drive. Preferably online in some way. I was really drawn to the idea of blogging and making income somehow on the internet. I hadn’t quite nailed down my niche and I didn’t know how that was going to happen but I decided to go for it right out of the gate. I’ve never really had a traditional 9-5 job like clinical or anything like that. Instead I just continued to do the type of work I had done through grad school to support myself. I’d been working nights and weekends doing some kind of tutoring. This was enough to pay my bills at the time and it didn’t take up as much time as a 9-5 so I figured I might as well continue to do that as my stable-ish income stream and build my own stuff on the side.

During the first few years I dabbled hardcore in a lot of stuff. I assisted for some other RDs, did some freelance recipe development and food photography, and tried to find my niche seeing clients one-on-one. I tried to do an in-person private practice with an office and everything, but I didn’t like it very much so I transitioned to 100% virtual work and still saw some clients one-on-one. All during this time I was also blogging on the side.

Honestly, I felt a little isolated because I didn’t have a 9-5 job to go to and not a lot of peer-on-peer interaction. This is what drove me to create The Unconventional RD Facebook community. I felt like there had to be other RDs on the internet that were trying to create unconventional types of income streams online - online business, blogging, that type of thing. I started it around April of 2017 and it’s continued to grow month after month. Now its 4,300+ people! Mostly dietitians, but a few other types of wellness professionals as well. It’s a place to share our experiences with unconventional income streams, online business, etc.

Libby - That’s incredible. I’ve said this before, but Erica’s group is my favorite free Facebook group for dietitians - probably because the topic is of most interest to me. What I love most about her group is how focused she is and how in her rules, she says that this is not a forum for clinical talk, it’s strictly about unconventional income streams. I know what I’m going to get when I go to her Facebook group. I recommend all of you who are listening to join and participate in the conversations! It’s motivating to connect with like-minded individuals. And just like Erica said, she felt alone, and that’s very common. To get that peer interaction, motivation, and to see that there are other nutrition professionals (just like you) working on creating alternative income streams is really powerful. I’m really happy to have you on to discuss what you’ve created and I really look up to you for creating that.

Erica - Thank you! That really means a lot because there’s a lot of self-doubt that goes along with putting yourself out there and having the courage to start something before you’re seen as an expert. I’ve been running this group for two years now and I’m just now starting to feel like I’m creating decent income online. For awhile there, it was just me showing up to this space to see if anyone else was struggling with the same things I was struggling with, sharing my wins (and flops), and trying to build a supportive, honest community. If you’re not sure if you know enough or have enough experience,  I would encourage you not to let that fear get in the way. I’ve found that you really only have to be one step ahead of someone to be of-value to someone that’s right behind you and trying to get to the same place.

Libby - I feel like we hear that a lot, but our colleagues have a hard time processing that you only have to be one step ahead. This seems to come up time and time again. And it’s interesting when you say you felt like you had to earn a certain amount. Did you tell yourself that you had to earn X income to feel like an influencer? What did you tell yourself that you had to do or achieve?

Erica - That’s a really good question! I would say that was pretty much self-imposed, but the people I was following online business space seemed to have their stuff together. There weren’t a ton of people and definitely not really anyone in the RD-specific space that was being super open in the beginner phase. I was a little hesitant, but I also think that putting things out there gives you accountability to audience and to yourself. For example, I’ve been sharing my income reports from the last two years. Doing so helps me keep implementing things, putting things into action, analyzing the results and moving forward.

Libby - It’s super vulnerable as well. That’s what stood out about Erica to me. Not only did she create this group, but she publishes the income reports. I don’t see that happen a lot in our field and I really like that transparency because it holds you accountable and it inspires so many dietitians in differents stages. Maybe a RD who has a private practice and her only income stream is from service based business. Or a RD who is clinical and isn’t sure if she can do that side hustle that you’re telling her she can achieve. It really represents the possibilities of what someone can do. I don’t think it matters as much what you make, but more so that you’re constantly publishing it and showing them that there are possibilities.

Erica - Yeah, totally. In the beginning, some of my income reports showed around $1000 in a month. That might not sound like a lot, even to me now looking back on two years ago, but at the time that was awesome! Granted, I was getting income from other sources as well with side gigs and things like that but just to be cracking the $1000/month mark was great. I could save for taxes, pay off my credit cards, make a dent on my student loans, etc. Even just a little bit was exciting and I wanted to celebrate that and not only come back and show off how I was making six figures.

Libby - Sure, and people don’t like that. They don’t like to see others bragging about making six figures. Maybe they do, but what I’ve noticed is that people want to hear the story and learn how you got there. Which is why I’ve seen a lot of successful people share their day-to-day and their progression so you can follow along with their journey and get inspired.

I also want to go back to what you said about first creating the group as a peer-to-peer source, and then you feeling more like a leader. Although you were probably always in that role, you likely just felt more or less of imposter syndrome as you’ve progressed over the past couple of years of being the group leader. I think it’s really nice that you have that peer role because people see you as being a colleague and an inspiration and not necessarily super authoritative.That’s actually what Pat Flynn of Smart Passive Income does. He’s a well-known entrepreneur and he’s known as the peer authority figure. He also does monthly income reports. His presence isn’t super authoritative. Instead, it feels like he’s your friend. He shows us what he’s overcome and how he’s gotten to his success today. He’s extremely successful financially and impact-wise, but he also shows us his journey and I think that’s a lot of what you’re doing. You’re showing that peer-to-peer relationship and your journey. And you’re doing extremely well! I love that people can look back at your progress and see that you didn’t start out making X. It started out at a lower rate and with time, persistence and accountability, you increased that. And other dietitians and nutrition professionals can do that too.

Erica - It’s funny that you mentioned Pay Flynn because he’s my go-to guy. I’ve been working my way through his podcast and listening to every episode.

Libby - He’s known for having one of the rare qualities of being a pure leader and not being authoritative. There’s nothing wrong with either style, but he’s really known for being like a friend. I really like that. I like myself to grow with my clients and colleagues on social and to show that that I’m learning and experimenting with them. I’m also trying to figure it all out even though I might be one step ahead of or behind you. But I think that assuming that peer-to-peer role is a really nice way to be a leader.

Let’s talk more about monetization and diversifying income sources. Will you tell us about the wide variety of income sources that you make and break it down for us?

Erica - I’ll preface this by saying that I passed my RD exam in 2014 and we just cracked 2019, so it’s been awhile of slowly building these up. I was able to earn around $75,000 this year from being on the internet. 100% virtually. I don’t have an office and I can work from anywhere, which is pretty badass. And it wasn’t all from one thing, it’s from a lot of things, and I can break that down for your listeners.

Libby - Yes, and congratulations! That’s wonderful and inspiring and I love that you’re breaking it down, so go ahead.

Erica - My #1 income source are my two of my membership sites. I have one launching on January 16th and I did some pre sales for it in 2018. It’s called The Unconventional RD Business Bootcamp. It’s my way of making my Facebook group more focused, more intentional and more helpful instead of having it be a space for general questions at any time on any topic. It’s more guided education, tutorials, etc. It’s basically a membership site where you can pay for monthly or annually and participate in different business bootcamps. Each bootcamp will last 6-weeks, kind of like an online course, where we focus on one aspect of business. The first one will be on Search Engine Optimization (SEO) so I’ve been trying to help people with that and educate on that recently. Just from putting it out there, including a Black Friday sale, I’ve already made about $14,000 in presales which was pretty cool!

Libby - Incredible! I can’t wait to be apart of it. I love how you set it up with a focus point each month. It’s definitely hitting on one of my pain points, SEO. And congrats on a 14k prelaunch!

Erica - Yeah! Although, if you really think about it, this has been two years in the works. When I first started out, I definitely had the impression that you could just “show up” on the internet, make something, the world would come running and you’d be making sales left and right. I learned the hard way that isn’t how it works! It’s about building an audience, trust, and relationships with people first. Then you’re much more likely to have a successful sale. I don’t want people to think that I just pulled this out of the blue! It was definitely a long time coming. For a few years, I did a lot of blogging and helping people for no money. Now I’m offering a place for people to join if they want to and it seems to be working out!

I also have another membership site, The Functional Nutrition Library, that earns me about $2,000/month. Last year I made just over $20,000 from that site. I started it about 1½ years ago out of personal need. I was working with clients one-on-one and learning more about functional nutrition, but I didn’t quite have the funds to invest in the several thousand dollar online courses. I was doing a ton of self-education and reading tons of research journals. My background, before I became a RD, was actually in research so I’m very comfortable in that space. And I like it! I enjoy reading and learning. I created a massive Evernote collection of notes on different topics and I’d reference them when seeing clients. Sometimes I’d share them with other RDs if they had a question about something I’ve already researched. People really enjoyed them and told me they would pay for them. That was my lightbulb moment and I realized that I should throw them up on a website and charge a monthly/annual fee for people to access them. I keep updating the content and making it better every week. The Functional Nutrition Library was one of my most steady income sources throughout 2018.

I’m still doing a little bit of freelancing and I stopped seeing clients. I thought that I’d like seeing clients, but as I did it, it really brought a lot of anxiety for me. I think it’s just my personality and it’s always been like that. Even working in research and running participants and experiments. It’s just not something that comes easily or joyfully to me. I’m more of an introvert and a writer. I found myself applying to a freelance writing gig for Healthline.com two years ago. I didn’t get the job in the beginning. That’s another huge learning point for people. Don’t give up! I eventually got offered the position 10 months later. A lot of that was from follow-up. I earned about the same amount from that as I did from The Functional Nutrition Library. The fun and exciting part is affiliate income. Kind of what you’re talking about with Pay Flynn. I have to pinch myself that I’m able to make money in that way.

Libby - Can you briefly introduce what affiliate income is before you tell us how much you’ve made from it?

Erica - Affiliate income is when you promote someone else's product or service and you earn a percentage of the sale. Since I have The Unconventional RD Facebook community, people always ask me about my favorite products, tools, providers, etc. It’s really easy for me to tell people what I use, give them my affiliate link, and explain to them that I’ll earn a percentage of the sale if they click on my link. It’s important to be transparent and let people know that they don’t have to click on it. They can Google it instead of clicking on the link. Just from that (affiliate income), I earned around $12,000 in 2018. I made almost as much as I made during the presale for my Business Bootcamp by promoting other people’s stuff.

Libby -  Would you attribute the affiliate income to the strong community that you have in your Facebook group because it’s active, niche, and really comprehensive? Is that where you’ve been able to drive your affiliate income?

Erica - Yes, I think so. My #1 affiliate is Heather Neal’s RD Entrepreneur symposium that happens twice every year. That was a dream, synergistic relationship because we have almost the same exact audience: RD entrepreneurs. She put together this symposium and I’ve been a speaker at all of them, twice a year for the last couple of years, and I promoted it through my email list. I also took a cue from B School. Have you heard of it?

Libby - I haven’t taken it, but I like Marie Forleo, the creator of B-School. So you’ve taken B-School?

Erica - I have. When I signed up for that, I signed up through someone’s affiliate link and part of the deal was that if you signed up through their affiliate link you get part of the course for free part of the course for free. I did something similar. If you signed up through my link, I gave you a bonus. I was giving away different bonuses on each iteration, but usually it involved a few free months of the Functional Nutrition Library, an exclusive ask-me-anything webinar, etc. It was pretty effective.

Libby - Smart. For those of you who are listening, I’m an affiliate for Erica’s membership. If you’ve purchased Beat The Algorithm, you can also affiliate that course - if you’ve enjoyed it and used it. One of the rules here is that you are an affiliate you have to have actually tried the program and recommend it. You don’t want to mislead your audience. You want to recommend something that you actually have used and it’s helped you. Because creating and maintaining that trust with your audience is really important and you don’t want to break that.

Erica - Very true. People might approach you to be an affiliate and I would say 9/10 times, they’re really generous in giving free access to check it out. If they don’t, that might be a red flag because you want to be authentic and promote something you’ve tried. You don’t have to say yes to every single proposed affiliate relationship. It’s okay to be selective.

Libby - And to add to that, I would only be an affiliate for something in my niche or something I use or have used. I am careful and strategic to make sure it makes sense and that I’m building trust.

Erica - Honestly, to have a really good affiliate launch, I basically promote the RD Entrepreneur Symposium as if it was my own product. I do an email sequence, offer bonuses, etc. That’s a really strong promotion for someone else’s product. If you get too many of those and you’re bombarding people with sales emails, that might not go over so well. A moderate approach is best. Maybe one person’s product you promote regularly and the rest are promotions of opportunity. For example, if someone asks about it or if you mention it on a podcast, you can provide your affiliate link then.

Libby - That’s a really good point. And you also want to be strategic about it. I like that Erica treats it as her own. In true affiliate marketing, if you’re promoting product or service that you like, you should have a strategy that you’re treating it as your own. Erica’s process with an email sequence and an upsell is really important and I think it’s underused. If you really want to sell with an affiliate you should be taking it seriously. Again, if that product/service fits your niche and you strongly recommend it. I think people are very much “halving it” with affiliate marketing and aren’t doing it the right way. So if you do choose to do it, think about a strategy.

Erica - Yeah it really does make a difference. I’ll give you some idea of the type of difference it can make. For example, the first time I promoted it, I didn’t even have an email list. I basically launched The Unconventional RD Facebook Group off the back of the RD Entrepreneur Symposium because I was speaking at it and I wanted something to point to at the end of my presentation to have people follow up with me. That’s how the Facebook group was started. And I only made a few hundred dollars as an affiliate that year because I didn’t have an email list or a strategy. It was mostly just friends and me posting about it on Facebook. The second time, I sent out one email. I was scared to promote it because I didn’t want to be spammy. And at that point I wasn’t nurturing my email list very well and I wasn’t sending out valuable stuff every week. I was on the fence and I ended up sending one email the night before the cart closed and I made around $1000 in affiliate sales. That was much better but I wish I had sent out more emails because that was a good outcome from one email! The third time I sent out multiple emails over multiple days and I was nurturing my email list with a weekly newsletter that was full of helpful information. That year I made around $8000 in affiliate income.

Libby - That’s incredible. What I love about that story is that you tried something, modified it, tried again, and you modified it again. That’s how it works with online business. I see a lot of us get frustrated when you tried something once or not even once and that’s not how it goes. You have to be working it and are working it. Look at all of the success Erica’s had after troubleshooting and adjusting after a couple times. I think that’s really inspirational. Thank you for sharing that background.

Erica - I guess I can continue with some smaller income streams. I do have quite a lot but then it drops off from here. In 2018, as I mentioned earlier, I got a freelance writing gig and I loved it way more than I enjoyed working with clients one-on-one. I was starting to feel like I was juggling too many balls with seeing clients, writing, the membership sites, the Facebook group, income reports, etc. I did a little soul searching and told myself it was okay and that I can let something go if it’s not true to me and what I love to do. It’s okay to add an income stream and let one go. You don’t have to keep adding because you’ll end up burnt out. Eventually, I phased out my one-on-one work. I took down the tab on my website to work with me as a private practice RD and went all in with writing. I still earned about $6,000 in the first few months of 2018 from my private practice, but I wasn’t accepting new clients so that petered out at the end of the spring. When I was working with clients, depending on the circumstance, sometimes I would recommend supplements using FullScript, an online store where you could create really convenient supplement recommendations for your clients. It’s similar to if you ordered and stocked it in your office, but you don’t have to keep an inventory. You can sell it through FullScript, but then they take a cut of what you would make selling it at market price. For example, if the supplement costs $10 wholesale, they usually sell it to customers for $20, maybe you would get $7 and FullScript would get $3. You can also share a portion of the income you get as a discount for your client if you don’t feel comfortable earning an income from supplement recommendations. It’s just convenient because you can recommend supplements from professional grade lines that are only available to medical professionals. They literally click one button and it’s shipped to their house. Over the years, people would order supplements through that and I would make a small income from that. I made about $1000 from supplement sales last year. Also, I was still doing some recipe development in the beginning of 2018 so I earned about $1000 from that.

Digital goods. This is really exciting one! Thinking back to when I started the Functional Nutrition Library, if the RD2RD website had been a thing yet, I might not have started my membership site and I might have just sold a bunch of handouts there. I do have a few unrelated handouts that I’ve put on the RD2RD store. It’s basically a peer resource for dietitians where you can upload handouts, business tools, presentations, etc. and sell them. You can buy or sell as a vendor or a customer.

Libby - Yeah, I had Megan on the podcast in October and she’s great. She explained it so if you want a refresher, check that episode out for more in depth discussion about how she came to that platform.

Erica - It’s a genius idea. So I didn’t make a ton of sales from that, but I did make about $50 from random handouts that I spent time making when I first became an RD. They were sitting on my hard drive not doing anything. I made $50 from them! That’s a dinner out. This is a little convoluted, but in my membership site I have a few mini online courses that help guide people through different topics in functional nutrition. For example, implementation of things like how to get setup on FullScript, how to order labs, etc. When I first started the site, I didn’t have a course platform on my own site so I was using Thinkific. It’s sort of like Teachable. It’s an online course platform that you pay for monthly to use and then people can enroll. I was auto enrolling people who were members of my library into my courses on Thinkific. Those are still on the internet and available for one off purchases for $29. Randomly throughout the year, people will buy those. I’ve also had other RDs really like some of the online courses and ask to purchase access to them so they can give their students in their courses use of my slideshows so I’ve made around $500 from those courses. It was a really unique opportunity so I gave them a bulk discount and they gave their students a code to get in so they could check out my content.

Only two more really small income streams. I did a little bit of mentoring which was really fun! This was a dietitian who was a new LEAP therapist. For a long time, that’s what I did with clients so I helped her get her processes up and running. And then I made a very small amount from ad revenue, around $200, from my various websites. I’ve put no effort into this. I just used Google AdSense, the lowest paying ad network. I didn’t even try to optimize the ads. You can get into the nitty gritty of it but I just used the default lowest setting and made around $200 from it. Those are my income streams and it added up to about $75,000 for the year!

Libby - I have a few follow up questions about the multiple income streams and you earning 75k from online. What’s your biggest takeaway from your income streams from 2018 that you’ll be applying to 2019?

Erica - The easiest income streams were always right in my face and I didn’t always see them. I didn’t even talk about this, but when I first started and thought you could just build something and people would just buy it, I had a few product failures. They didn’t go anywhere - mostly because I didn’t have an audience or niche. I created something and I wasn’t really helping anyone with anything specific. When I look back at things that did work, which are mostly my two membership sites, are things that would have helped me. I didn’t have to get super complicated. If I’m missing something in the marketplace, sometimes it’s enough to build something that would help you and then share it with other people. That’s the philosophy I’m taking with me into 2019, even with the business bootcamp. I’ve been focusing on SEO, learned a bunch about it, created a bunch of processes that I’m using to myself so I might as well open it up for other people. It’s actually been really successful and I think it’ll be my main focus for 2019.

Libby - What a great takeaway. Anything else you can tell us about your income reports?

Erica - They’re on the unconventionalrd.com and I started posting them in 2017 when I started the Facebook group. I wanted to give myself some accountability and talking points to start discussing in the group. If it was something I’m struggling with or was a big win for me, I could share it in the group and we could all learn from it. I wanted to accomplish more transparency in the field. I read a lot of income reports but they were from food bloggers and not RDs. I figured I might as well do it! If I’m okay with being open about it, then it doesn’t matter what other people think. I just put it out there and knew it would connect with the people it was meant to connect with. And like we were talking earlier about removing some of the “comparisonitis” and not waiting until you’re successful, being vulnerable, celebrating your little wins, etc. It’s exciting and worth celebrating!

Libby - It’s great to lead and show those other dietitians that the first $1000 is great depending on your goals. It’s still a great start. You’ve inspired me to considering doing it and if I do them, I’ll be sure to give you a shout out.

Erica - Yay! Please do! I love income reports and I don’t know of any dietitians who do them so if you wrote them I would read them!

Libby - It makes you stand out and they’re so helpful and inspiring. I don’t think the actual amount matters more than the action that you’re doing it and that you’re inspiring so many people to think outside the box. What I love about you, Erica, is that you’re not a side of passive income - you’re all about passive income. I love passive income myself and I still do one-on-one counseling. I have plans in the future but I still see one-on-ones. Erica really inspires me to distribute my income streams to the passive side. A lot of our field believes you can only make money with services and that’s not true. There’s so much opportunity beyond that whether you’re an introvert writer like Erica or if you’re an extrovert who wants to do speaking engagements. You don’t have to be in the service-based box. The opportunities are endless and it’s possible. Membership is recurring revenue and is a fabulous opportunity and idea. I’m so glad you’re doing that and showing us how much you’re making from it. Let’s talk about April’s income report.

Erica - So I’m a little behind and I just posted May 2018 so I have 6 months to catch up on. But, April 2018 was my first five figure month which was a huge celebration! 10k/month is a pretty common goal for people.

Libby - Yeah, because 10k/month is a six figure year which is a lot of people’s benchmark. Not for everyone, but it’s a great start.

Erica - Yeah, you hear that all of the time. I was thrilled! That was my first one and it actually was largely in part from the RD Entrepreneur Symposium.where I made $8000 from affiliate income. I should also mention that it was $11,000 in profit for April 2018.

Libby - When you say you offer email sequence, did you offer a bonus for you? Can you remind us exactly what you did to make the affiliate stand out?

Erica - So I didn’t just send one email the night before! I started out with an introduction to what it was, mentioned that I’d be speaking, highlighted what you could learn, and I gave my affiliate link to check it out. It was basically a warmup email. I know I sent out at least 4 emails over a week. Maybe more than that actually...4 main emails and then the final few before the cart closed.

Libby - I got that it was a sequence, but I thought you might have given a bonus too. You just gave them a few reminder emails throughout the week and that’s what helped?

Erica - No, I did give a bonus too, but I gave a bonus on all of them so I think the difference maker here was the sequence. I offered even better bonuses in the beginning but I didn’t have an audience or a relationship with them so I didn’t make as many sales.

For April, the bonus was 3 months access to the Functional Nutrition Library, which may or may not be relevant to everyone. That was the main bonus, but then I also did an “ask me anything” webinar.” I also offered a coupon for my upcoming products like the Unconventional RD Bootcamp. Some people that signed up through my affiliate link are getting one month free. That type of thing. I’ve seen other people offer bonuses but you really have to think about what you’re offering. For example, sometimes people offer a free consultation, but 70 people signed up with my link so if I offered a bonus like that, it would mean weeks of full time work. You have to be able to fulfill your offer so be sure that it’s scalable. Because what if 70 people sign up and you have to fulfill what you’ve offered? I always try to make it mutually beneficial and passive.

Libby - Not to mention, if you offer a one hour call, you have to give parameters like a time frame, cancellation policy, and other stipulations. That can be exhausting. And in addition to that, you’ve got time zones. And if you’re offering a one-on-one, what is your upsell? If you’re offering 3 months free to your library and a coupon to your product, ideally they’ll stay on with you. But if you’re offering a one off call, then your upsell isn’t as directly related to that one call. In my opinion, the upsell or bonus should be related to the long term relationship you’re trying to cultivate like your membership service. I’m not a big fan of offering a one hour call because I don't think it’s scalable and it doesn’t directly relate unless I’m offering a high price package. It’s not beneficial for the long term. You’d mentioned that 70+ people had purchased it through your affiliate link, correct?

Erica - Yes. But not all of them redeemed the bonuses. Maybe half of them used the code.

Libby - Did you tell them that they had to use it by a certain date? Because I’ve found that some people will use it later.

Erica - No. It’s still good to this day. There was someone who just signed up yesterday with the code from the last symposium that was 3-4 months ago. It doesn’t matter to me when you redeem it.

Libby - So we’ve talked about passive income and SEO and how you’ve become a clear authority in those spaces. Can you tell us a little bit about your journey and how you got to where you are today?

Erica - I think we kind of touched on some of it out of order, but the broad overview in terms of my experiences with passive income and SEO, I did everything wrong in both of those realms first. Then I figured out that I did everything wrong and went back to try and implement correctly. I have a few failed attempts. After I went through B-School, I connected with a fitness instructor who wanted me to work with her to create an online program. We spent months all summer putting this thing together and were selling it for around $200 bucks and we sold 3. That was the world’s biggest lesson. Now I understand the importance of validating and preselling. You know how I mentioned that I sold $14,000 in presales for The Unconventional RD Business Bootcamp? I’ll never make anything again without pre selling it or validating it. It’s that vital to me after spending all summer on a program and making $300 after splitting it with her. That was soul crushing.

Libby - That was $300 of you learning how to spend your energy for next time. I love how you’ve taken all of these lessons and applied them to make money and impact. If you look back at it, sure, you spent a summer creating a program that didn’t sell and it was frustrating, but look at what you’ve learned from that experience.

Erica - No one does it perfectly the first time, ever. You just have to roll with it, keep tweaking, and try new things. Just keep trying and you’ll eventually come out on top.

Libby - It’s taken me some time to figure things out and I’ve been very open about that and that’s okay. What’s not okay is to curl into a ball and not do anything. You want to take action in the space where you’re an authority. For Erica, it’s Facebook and membership communities. For me, it’s Instagram and in some degree podcasting as I continue to take this platform to the next level. As we wrap up, I wanted you to tell us a little bit more about the RD Business Boot Camp which I am an affiliate for. Make sure to check out my blog post and show notes and click on the (affiliate) link so you can join us in this community.

Erica - Yeah so that’s going to be starting on Wednesday, January 16, 2019. Depending on when you’re listening to this, that’s probably pretty soon. Hop on over to the website (see resources below) to check it out. But of course I recommend using the affiliate link. As I was mentioning, I felt like the Unconventional RD community was kind of maxing out on its helpfulness. It’s really big now which means there’s tons of people chiming in with advice, but it’s also really busy. If there’s a big thread and it moves fast, it’s hard to keep up. You might see that and join the community because it’s for dietitians and wellness professionals who are interested in passive and alternative income. But once you enter, it feels overwhelming and you’re unsure how to start and learn more. That’s what I’m trying to cultivate with the paid business bootcamp. It’s also going to have a private, more concentrated Facebook group for paid members. The goal is to really focus on one aspect of business at a time. We’re going to do 3 business bootcamps every year - one every 4 months. Each one will be 6 weeks and there’ll be a few months in between to prevent information overload. There’s a pause in between to implement,  hold each other accountable, tweak, share, and give feedback on what we’ve been working on. I tried to consider how I’d like to learn if I could go back and be beginner me and that felt like a good set-up. That’s the overall premises of the business bootcamp. You can either sign up monthly, pay the whole year monthly, or just when you have the time to focus on your business. I wanted there to be options because not everyone has a huge budget in the beginning. I know I didn’t. So I wanted it to be a little more accessible if you want to pay month-to-month. You can also pay annually if you know you’re in and you want to be in there for the whole year. You’ll get access to all three bootcamps. I’m also offering each individual boot camp for sale separately in case you only want to learn about one topic. But you miss a lot of interaction with that option. I’m going to keep it up there for sale on my website as a “course” and see how that goes. This is a great example of tweaking because I have no idea which option will be the most popular. I want to put them up there, see what sticks, and maybe tweak it for the future.

The first boot camp is focusing on SEO, which is basically how the heck you get your content onto page one of Google search results. It’s not an instant thing. It’s a long process that takes at least 6 months to see great results from it. Especially if you have a new blog. Basically, I just launched a free blog in September to go along with the Functional Nutrition Library because I realized it’s a horrible idea to have an entire website behind a paywall with no content for people to check out and no way for people to learn what you’re about. That’s why I created the blog to go along with the FNL. And that’s why I started learning about SEO and implementing myself. I created a 6-week course to guide people through that because from personal experience, I avoided it for years. It sounds like a big scary word and you are overwhelmed because people are talking about SEO, keyword research, etc. It sounds overwhelming and complicated, but it’s really not once you understand it. I just wanted to cut through all of the crap and show people what to do. Each week is laid out and will help you go from not understanding anything about SEO to having a system to implement in your business.

Libby - Thank you so much for your time, it’s been fantastic having you as a guest. Do you have any final thoughts?

Erica - Thank you for having me! I love your podcast. Just like you were saying, there aren’t a ton of people posting income reports, but there also isn’t a lot of RD podcasters! So I totally admire what you’re doing and I’m a huge fan. In terms of final thoughts, don’t be afraid. I feel like online business is going to become more and more relevant in the dietetics space. There’s a huge untapped potential to be an online teacher, thought leader, influencer, etc. It’s a relatively low cost space to enter because you don’t need an office. You just need a laptop and internet connection. You can get something up and running for just a few hundred dollars. A website itself isn’t that big of an investment.

Libby - Couldn’t agree more! We need more thought leaders in this space and more conversations and communities. Thank you for providing that from the passive income and SEO standpoint.

Erica - Thank you for inviting me to talk about it! I think it’s really important and not talked about enough.

Resources

Unconventional RD Business Bootcamp (affiliate link)

The Unconventional RD website & blog

The Unconventional RD Facebook group

Functional Nutrition Library

Pat Flynn’s Smart Passive Income 

Episode 47: Mastering Sales Calls

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Welcome to Episode 47 of the Nutrition Business Podcast with Libby Rothschild.

In this episode, we will talk about the difficulties, the pains, and the frustrations that you might experience during a sales call. I will walk you through my 9-step framework on how to offer discovery calls as a way to get clients interested in your product or service. I used this framework to grow my own business very quickly, allowing me to book out my services early in 2018.

Want the transcript of this episode? Download it here.

Here is the 9-Step Framework to Sales Calls:

  1. What does your lead want?

  2. How do you help your lead solve his or her biggest problem?

  3. Ask if you can tell your lead about your program?

  4. ExplaIn your core values.

  5. Explain how you package works.

  6. Discuss personality.

  7. Expectations of the potential client or lead.

  8. Objections.

  9. Next steps and the onboarding process of your potential lead.

Episode 33: 7 Time Management Tips That Have Helped Me Create Multiple Revenue Streams in Dietetics

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Episode Highlights

I’ve got 7 basic tips to break down time management.

  1. Know your goals

  2. Prioritize your goals

  3. Plan ahead

  4. Eliminate distractions

  5. Delegate more

  6. Watch what you spend

  7. Self-care

Listen Now

Time management and productivity is a highly requested topic. and go over how to manage your time most effectively so you can get important things done. (Not just more things done. More important things done. Prioritization is key. What is it that you actually need to do?

You might have heard the sayings “work smarter, not harder” or “the early bird catches the worm” or “eat the frog.”  All of these saying have to do with productivity. I want to break these sayings down into their take home messages. The saying “work harder, not smarter” really means understanding your priorities and scheduling your time accordingly. This is usually well received advice.

That being said, I usually get some pushback when I talk about the saying “the early bird catches the worm.” A lot of people think they’re night owls and are just as productive, if not more productive, in the evening than in the morning. There’s a small population where that’s true. Some people really do function better in the evening. But those people are the exception to the rule. The rule of thumb is to wake up early and “eat the frog.”

In other words, do the most difficult, most draining task first. When you do this, it really helps you tackle the day and get through your to-do list. You want to do your most energy creative work first. Some people like working out first thing in the morning. I like doing my hardest thing - the thing that takes the most energy. For example, if you’re writing a book (which is great for passive income) you want to carve out time and do that first. Or say you’re really struggling with tech (because let’s face it: sometimes tech is tough for your business), you’ll want to do that first. For me, content creation takes a lot of energy, so it makes a lot more since for me to come up with ideas early in the morning. When I say content, I don’t just mean posts. I mean podcast ideas, captions, strategies, framework for my business, course creation, etc. Everything that has to do with my business and content, I’m going to get it done as early as possible.

I’ve got 7 basic tips to break down time management.

Know your goals.

I’ve already alluded to this when I talked about the priority matrix. That’s when you take your task list and break it down and determine what is urgent, what is important, what has high importance, and what has low importance. You want to prioritize tasks that are both high urgency and highly important. For example, that might be movement in the morning. Next on that list will be tasks that are high priority and high urgency. This might be creating content. And as you move down in the matrix, you’ll find tasks that have low importance and high urgency. (For me, this is emails.) Next, you’ll have low importance and low urgency. These are the tasks that you aren’t going to do. That’s where a lot of us get caught up and think we have to do everything. This could be anything from chores, creating graphic design, outsourcing something in your business, etc. If you can conceptualize your day, week, or quarter, that’s really going to help you manage your time, streamline your business, and create revenue.

Ask yourself: What do I need to do right now? This depends on your day and your week. For example, it could be recording a podcast. I’m airing this on Monday and today is Sunday. I’m doing this because you told me you wanted this and I want to give my audience what they want. Because of this, me recording this podcast would move up on the priority matrix. Of course I have planned content, but I want to answer your questions. If you tell me you want something, it’s up to me as a business owner to deliver that.

You have to know what your goals are. Are they part of your business? Creating revenue? How much? Creating systems? What systems do you need to create? Where do you need help? Do you have an email list? Have you created sequences for your email list? What’s your goal with your email list? You need to hash out all of those things and think them through ahead of time. I’m huge on quarter goals and I like to think of things in quarters. Q1-Q4. This breaks up the year into three month chunks. This will help you break down your goals and look at the big picture. What’s the big goal for the year? Identify how you can quantify that goal and then create SMART goals for yourself. Once you do that, most of your actions should be related to those SMART goals. This will help you stay on track.

Think critically about your business. Is that what you’re doing? Are you thinking? Taking action? Evaluating? There’s a saying I really like: I will tell you what your goals are when you show me how you spend your time. I’m not sure where this quote comes from, but I love it because it’s so true. When my clients are struggling with time management, I ask them to keep track. I do the same thing with my business coach - she got me on Timelines, an app to help you track how you’re spending your time. Alternatively, you can track your time with pen and paper or on a spreadsheet. Just make sure that you create a system that works with your personality so you can determine if how you’re spending your time aligns with your goals.

Prioritize your goals.

This is where the Priority Matrix comes into play. What’s urgent and important? What’s not urgent and not important? I recommend doing this for every day of the week. You want to look at your week and decide when you’re the most busy, when you typically have the most energy, etc. Most of us will end up doing better at the beginning of the week and in the beginning of the day. In other words, most people have the most energy and can create the most output earlier in the day and Sunday through Tuesday. Research actually shows that Tuesday is the most productive day of the week. There are some exceptions. Some people are more productive in the evening and during the second half of the week, but that’s not true for the majority of us.

I want you to think hard about when you’re the most productive and then I want you to fill out the priority matrix. Think a week ahead. What is it that you need to do? What’s urgent? What can be pushed back until later so you can get one step closer to your goals? When you do this for every day of the week, it’ll train your brain to let go of some of the tasks that take up too much of your time. For example, I’ve heard from my clients that email management is extremely time consuming. It’s true! Try to check your email during designated times during the day or create a system that can help save you energy and time in your business. A lot of us prioritize email and we don’t realize that we’re putting it into the urgent section in the matrix even though it shouldn’t be there. You won’t know that until you fill out the matrix and figure out how much time you’re spending on different tasks.

Plan ahead.

Planning ahead is a huge component of time management and it’s something that I’m the best at. When I say content, I’m referring to things like Instagram and podcasts. For example, I have all of my podcasts planned out for the rest of the quarter and my instagram posts are planned out into next quarter. That being said, I do leave wiggle room. Today I had another podcast planned but because you told me this week that you really want an episode about productivity, I decided to give you what you want. It’s in my best interest as a business owner to deliver what you want, when you want it. And because I get so many direct messages and questions from my listeners about things like increasing income, dietetics, social media, business focus, passive income, etc, I make sure to create room for additional content that’s based on your questions and feedback. Yes that messes with my schedule, but I still have that outline to work on. This decreases stress and gives me a pretty good sense of the direction of my business. In other words, I create the content, create a loose framework and adjust based on what my audience wants. This helps me grow my business and solve my audience's problems.

Eliminate distractions.

Putting your phone on do not disturb is a great way to get more important things done. Imagine that it’s Monday morning, the most productive time of the week for you. You block off time that you want to spend creating content, but you got a text, an email, and a phone call. Instead of creating content, you get distracted. You have to find a way to minimize distractions because they can creep up on you! I’m a huge fan of putting my phone on do not disturb in the morning for a few hours so I can focus. This can be a one hour chunk, two hour chunk, three hour chunk, etc. Just be sure to focus on what you put on your Priority Matrix so you can get things done in your business.

Another tip is to block off certain times in your calendar. I like to color coordinate my calendar so I can set up different times to create content, sleep, commuting, meetings, etc. It’s essential that I have focus during those blocks of time. If I’m not focused, then I’ll take double the amount of time on that one given task. Blocking off time, eliminating distractions, and focusing will make you some much more efficient. When you allow yourself to focus, it’s incredible what you can get done.

Delegate more.

This is my favorite topic. I love delegation. So many of you are afraid that it’s too expensive or that someone else won’t do it right. But once you get to a certain point in your business, you have to delegate. If you’re at the point where you’re turning a six-figure business to a seven-figure business, not delegating is not an option. And if you’re still getting to that point, you still have to delegate. This means finding someone to do that task you didn’t want to do - the one that’s not urgent and not important. That could be logo design, graphic design, photography, editing, podcast publishing, etc.

I also try to find ways to save time. For example, I hire a house cleaner. That’s not directly related to my business, but having a house cleaner come to the house frees up time for me to focus on my business. This allows me to manage multiple revenue streams. You can do it too! You just have to have the mindset, priorities, and goals that align with your priorities.

Watch what you spend.

You might be wondering why I’m talking about spending and prioritization at the same time. Believe it or not, when you do a line item of your budget, it’ll help you with your grow your business, save money, and save time. Separate personal and business expenses and set limits for your budget. Use mint.com, pen and paper, create a spreadsheet, or any of the other tools out there. Create a budget and review it on a weekly or monthly budget. Go over everything. It’ll help you understand your priorities. If you don’t think you can afford to hire a graphic designer, take a look at your budget and see what you can adjust so you can reevaluate how you spend your money. It’s really important to get a grip on that and understand your budget. I take my budget very seriously and save a significant amount to spend on personal development. Books, courses, coaches, conferences, masterminds, etc. I invest a huge portion of my budget and my business’s profit in my business and professional development. This is because I have a strong growth mindset and growth mentality. I see my business flourishing and I want to put my time and money into it. That being said, I want to do this with a plan so I make sure I quantify, review, and reevaluate my budget.

Self-care.

You’re probably wondering why I put this last since it’s so important. I think it can feel a little bit removed to mention self-care first, but the reality is that a lot of us who are in business tend to put ourselves last. Self-care doesn’t have to be massage. It can be meditating, getting your nails done, a phone call with a family or friend, spending time with a loved one, etc. I realize a lot of us struggle with this, but you want to try and build this into your day and week. As you’ve heard before: self-care isn’t selfish. If you’re investing in self-care, you’ll find that you’re being more kind with yourself and you’ll be more in touch with your business and needs.

Resources

Priority Matrix - Free Download: https://www.libbyrothschild.com/about/

Time management app - Timeline: https://itunes.apple.com/us/app/timeline-diary-and-notes/id1073862895?mt=8

Budget Tracker & Planner: https://www.mint.com/

Episode 31: Website Design That Converts Leads to Sales

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Episode Highlights

  • Jess’s role as a website designer and how she started Jess Creatives

  • What you should look for when choosing a website designer

  • How to genuinely connect and engage on Instagram

  • Common mistakes people make when designing their website

  • How to choose the right number of colors and fonts for your brand

  • The importance of continuity on your website and across platforms

  • Why simplicity and clarity are crucial for your website

  • Why you should minimize your calls-to-action

  • How to prioritize the user experience by focusing on messaging and functionality instead of getting caught up in aesthetics

  • How to decide what design changes are necessary when changing your focus within your brand or re-branding entirely

  • The difference between platforms - Squarespace vs. Wordpress

  • How niching down can help improve SEO

  • How to submit your site to Google

Listen Now

You can also find the Nutrition Business podcast on iTunes and Spotify.

Libby: I am here today with Jess Freeman of Jess Creatives and I’m so excited to have the chance to talk about design. Jess is helping me, she will be creating and redesigning my website and I’m so happy to have her shed some light and tips about SEO, platforms, and common mistakes that us dietitians make in the world of design and communication.

Libby: Where are you coming from, Jess? Where are you living? Where are you tuning in from?

Jess: I live just north of Atlanta. I usually tell people I live in Atlanta, but I’m really in the suburbs.

Libby: Tell us a little bit about your role with design and how you got into it. I know this is now your full time job, so how did that happen?

Jess. I actually decided in high school that I was going to be a designer. I got my degree in design, I worked for two years in the corporate world doing design, and I started Jess Creatives in my senior year of college. During college and when I was in corporate world, that was just on the side. I did freelance on the weekends and I was just doing a few projects here and there. I never grew up thinking I would be an entrepreneur. I didn’t even think Jess Creatives would be a full time thing until I was 45. But I kept growing my business, I started using social media for my business, and started blogging - all things to help grow my business. In the Fall of 2014, I was able to take Jess Creatives full time. I’ve been doing Jess Creatives for 7 years, but 4 years full time.

Libby: Amazing. I love that you started in your senior year of college. I do research about jobs and working from home, and design and what you do is very high in demand. And especially for our community of Registered Dietitians. This is part of the reason why I am hiring Jess. While I like her design and work, I also know how important it is to take advantage of making your space and website work for you. The same way you want to make your social media work for you. Design and creation is not my speciality so it absolutely makes sense for me to hire out and have a specialist do it for me. And of course, when you hire a specialist you want someone to be in line with what you like. Jess has worked with some people I know, like Whitney and she designs my opt-ins. So it's nice that we can all have that community. When I first saw Jess’s website, I loved it. It’s clean, minimalist, and clear. I love your opt-in handouts because they’re really, really helpful. A good sign of a website developer and designer is to make sure that they’re website is clear and you’re able to relate. And it’s a style thing too. For example, if I went to Jess’s website and it was messy and the elements of design weren’t in like with what I like, then I’d obviously not be attracted to it. You’ve done e-books, you have some stuff on SEO, and you have a YouTube channel with both you and your husband. I have really be enjoying your content. I believe what Jess tries to do is create social media content to attract people like me which leads me to relate to her. I see the aesthetics and they’re in line with what I want and I immediately hire her. So there’s out story!

Jess and I actually connected on Instagram because that’s where I live. I’m not spending a lot of time on websites. I spend quite a bit of time on YouTube, but I didn’t find her on YouTube - I found her on Instagram. Jess did to me what I recommend everybody to do to their clients and it’s part of the reason I hired her. Jess responded to my stories on a couple different occasions and she asked how she could bring me value. In addition to liking her design and aesthetics, that’s why I hired her. There were a couple of stories that talked about resume professionalism, professional development, career building, and personal branding. Instead of telling me what Jess wanted to do for me, Jess responded to those stories by saying things like “here’s how you can get more information about that” and “here’s a person you can talk to about pitching” and “you can connect with this person about resume building.” I was so impressed by how you networked with me that I said we need to schedule a call. And the rest is history! If you remember the infographic I posted on Instagram earlier this week, step 4 is to ask other people how you can help them. I’m telling you, when you do that, that’s how you make money! This is an example. Living proof. I wanted to share that story with you today because it’s really powerful. The more you genuinely help people, the better it is for your business.

Jess: Your not the first person I’ve connected with that ended up hiring me as a result of interacting on Instagram. I tell people all of the time that posting consistently, educating, and using hashtags all matters, but every time I’ve genuinely and regularly engaged with people, they have hired me. Sometimes that means answer questions and sometimes it’s like I did with you when I recommended additional resources. My intention was never “I’m going to get Libby to hire me.” I was just genuinely making recommendations because it was top of mind. And look where it led us!

Libby: I wouldn’t have minded at all if you came to me and told me you were trying to get my a client. I would say good for you, that’s an amazing strategy. At the end of the day, I can tell when someone’s authentic. When we had our call the other week and we chatted a little bit about auditing my website, next steps, and what I want to do in my business, I could tell immediately that Jess was there to help me. It starts with your first impression and connecting. The next steps will follow. In order to really help someone, you have to do the work and understand the value you can bring someone. This is business. Jess is an entrepreneur and has been doing this full-time for 4 years. She knows the drill! It’s important to take advice from someone doing it full-time if that’s your goal. I’m almost full-time. I tell myself that I have a date on the calendar, but I think that’s great.

So you’re into design, based in Atlanta, you started in college, and you’ve been doing this full-time for 4 years. Anything more we need to know about you or should we move on to the juice of what we’re talking about today: design for your website.

Jess: I think we should talk about websites!

Libby: Let’s start with common mistakes that people make that make you want to pull your hair out.

Jess: I have a few. The first one is when people use way too many fonts and colors. I get it. If you’re not a designer at all, people still love playing with fonts and colors. It’s like a coloring book taken to the next level. We all like to be creative. Even if you say you’re not a creative person, you can still like to mess around with fonts and colors. I get that, but your website is not the place to do it. You should have 2-3 fonts and 2-3 colors. If you have a brand and logo, you should have a brand style guide that outlines your fonts and colors. Stick to those. That’s going to give you a consistent and cohesive feel. Like you said, my website is clean and nice. I’m a website designer, so I hope it would be, but what people don’t realize is that it’s consistency. When people go from my YouTube to my website or my Instagram, it feels cohesive. That’s very intentional. Think about Old Navy, Whole Foods or any other national company. They’re not jumping around and reposting Pinterest graphics or just slapping together some colors and fonts in Canva. They’re very intentional. I know we like to play with fonts and colors, but pick your 2-3 and just stick to them. That’ll really increase your online brand recognition.

Libby: That’s a great tip. What about folks that are starting out and are intimidated because they’re not “big enough” yet? Do you have any small steps? For example, is it better to start with one platform and master the color scheme before trying to cross over and have other online presences?

Jess: Definitely start with what you can handle. Don’t go from zero to 100 because you’re going to burn out in a week. Especially with Canva. Most people use Canva or at least knows what it is. In Canva, you can save your colors for free. If you pay, you can even save your fonts. It’s super easy to choose your fonts and colors in Canva and use it consistently across all of your platforms. So if you really like Instagram, just stick to Instagram. You don’t have to dive into all of the different social media platforms. I’m on Twitter and Facebook, but it doesn’t do a lot for my business. I don’t get a lot of value from it besides Facebook groups. Even that’s a little touch-and-go. I spend a lot of time on YouTube and Instagram because they’re the biggest drivers in my business.

Libby: I love your YouTube! I enjoy the quick clips, tech-focus. And it’s very well branded and I love your thumbnails. Those thumbnails are super important in the world of YouTube. So consistency makes sense for brand recognition. I say the same thing when I teach dietitians about Instagram. You want to have continuity within your Instagram feed. Fonts, colors, photos, style, etc. You want fluidity so that when you have a post, people know it’s yours. These things are important when you’re branding yourself across multiple platforms.

Jess: If you’re just starting out and don’t even have a logo, don’t even start your website yet. Pick your brands and colors first. Last month, I made a brand style guide for someone who doesn’t have a website or a logo. He (my client) just wanted to be more consistent online because he’s heard me talk about consistency over and over again on YouTube. Just start with that and once you get to a place where you can have a website and/or logo, you can either keep using that or you can change it up. Rebranding is totally fine if your style changes once you’ve found your place, personality, and brand.

Libby: I’ve done that (rebranding) several times myself. That’s a great tip. When you’ve found some clarity and focus, make sure your colors and fonts are on-point. What are some other common mistakes that drive you insane?

Jess: The next one is when people fill their website with all of the things. Some people think their website is a “catch-all” that’s going to provide tons of opt-ins and drive people to all of their social media platforms. It can be overwhelming! You want your website to be clear and concise. Ask yourself: what do you want people to do when they go to your site? For example, when I first start working with a client, their answer usually that they want people to hire them and they want them to join their email list. I get it - me too! But you have to choose a number one goal. For me, my number one goal is clients. Yes, I want them to watch me on YouTube and join my email list. But you have to think about what your website is centered around. For me, that’s getting them to hire me. Initially, my clients want their homepage to have their opt-in,  services, e-book, YouTube, Pinterest, etc. That’s too many things on one page! I think 2-3 calls-to-action is the most you should have. It’s like you’re walking down the laundry detergent isle and you don’t know which one you need because there’s too many options screaming at you. I’m not saying you can’t have both your Instagram and Pinterest on your website, just don’t highlight them all on the same page. On one page drive people to your blog and on another page drive them to your ebook. Reduce the number of calls-to-action on your website so that you don’t overwhelm people that come to your site.

Libby: It’s interesting that you say that! In the web world, I’m not a pro in design, but I am a pro in writing copy that will help you reach your target audience. When it comes to design, I’m going to refer to Jess for all of that. With copy, you want one call-to-action because you want to direct people to one place. It sounds like it’s the same with design. My favorite websites are simple, clean, have the least amount of pages, and ask me to do the least amount of things.

Jess: Exactly. That’s much better than being constantly shouted at and pulled in different directions. It’s like, can I just read a blog?

Libby: As humans, business owners, and dietitians we need to flush out our ideas. I get it, I have a million ideas. I’m an ideas person, but a lot of that can just be a draft hanging out in my Google folder by itself. When it comes to publishing that content, it usually ends up being 1/4th of what I want it to be. More often than not, if it’s too much content, I just need to flush it out more. It seems that what you’re saying is very similar to what I say about Instagram which is: just ask people to do one thing.

Jess: The last common mistake that people make is getting too caught up in it being pretty. Building a website and making it look pretty is the easy part. It’s the functionality and user experience that people forget about and push to the side. This goes back to having too many calls-to-action, websites being slow, confusing in layout, confusing copy, etc. You can’t forget about the user experience - keep it clear and simple. Like what you said about my website.

Libby: I think we forget about that as business owners. Us business owners forget about the user experience because that’s not our field of expertise. The user experience is huge. Ask yourself these questions: Are they on their cell phone looking at the site? Their desktop? Where do you want them to go when they visit your site? These are all things you need to work with a professional on. I’m not knocking you if you made your website on your own, but you should at least have a professional review and audit it. You can’t do everything and if you think you can do everything in your business, you’re wrong.

Jess: Think about it from the mind of a dietitian. I can make meal plans for myself all day long, but I’m not a dietitian. I can think that I’m hitting my macros and calorie limit, but then you guys (dietitians) are cringing because I’m eating 16 pounds of cheese and snickers just because it fits your calories. Not that I’m eating 16 pounds of cheese or snickers, but think about it that way. Everyone can DIY something, but at some point you have to acknowledge that you might not have any idea about how to craft a good user experience and navigate people through a website, so you have to bring in an expert. Just like how I have to bring in an expert to look at what I’m eating for maximum health and making sure that my nutrients are squared away and I’m eating healthy. Think about it that way. Even if you love your website, you have to ask yourself this important question. Do other people love being on your website?

Libby: Do you find that people have business owners have 5 common things they want? For example, my clients often want high retention, sales, downloads, and this, and that. You’ll find it best to work on 1 or 2 things. Again, that’s where the user experience comes into play. You’re showing your ideal client where to go next and what to do. They don’t even think about it - it’s subconscious.

Jess: Right now, your focus might be wanting to get more clients. 6 months or a year from now, that might shift to launching a course or a podcast. That doesn’t necessarily mean that you have to redesign your website because you have a new goal. If you have a new focus, it might be as simple as swapping out all of the places where you drive people. For example, instead of driving people to your services, your hire me page, or to book a coaching call, you redirect them to your launch page or podcast. But it might not be that easy. It might be a weird thing that matters more. For example, you might be directing people to your podcast in the middle of a random page. Just keep in mind that you can switch things up as your focus changes. It could be a simple swap or changing half of a page. You rarely have to redo an entire website because you’re launching a course or podcast - unless you’re permanently changing your business in a drastic way.

Libby: Some people are a little bit misguided with some of the rebranding and how some things can be simple and other things might need to take more attention. So what about platforms? I know there’s a lot of debate between things like Squarespace and Wordpress. When it comes to someone like me, who’s not a website developer and has been putting the website on the backburner, it’s confusing. I just recently pulled the trigger and I have Squarespace now, but I find myself wondering if that was the right move.

Jess: You are totally fine to be on Squarespace. I wholeheartedly recommend Squarespace and Wordpress. They’re fantastic platforms and mobile-friendly. (Most Wordpress themes are mobile-friendly. It depends on your Wordpress theme.) They’re good for SEO, easy to use, easy to update, etc. If you’re on Squarespace or Wordpress, you’re golden. If you don’t have a website yet and have no idea how to choose, know that Squarespace is for those who aren’t as tech savvy or need something simple and straightforward. For example, if you just need to show your services, blog, podcast, videos, etc. then Squarespace will work fine. Wordpress is for those who want a ton of functionality. Squarespace can still do a lot of things, don’t get me wrong. Sometimes it’s just easier to do things in Wordpress. If you’re comfortable with tech and you want specific things like a membership, trip wires, and other functionalities then Wordpress is probably where I’d send you. I tell people all of the time to not use Wix, Weebly, or Blogspot and they’re not fully responsive. I can immediately tell if someone uses Wix because their content just gets cut off if the browser gets resized. Even if you don’t personally resize your browser, you can’t just assume that your users also aren’t going to resize their browsers. If you’re like me, I have this massive computer screen and I can dual-window it. I can use Illustrator or Photoshop side-by-side with my browser. I pulled up a photographer’s website the other day and I didn’t think she had a contact link or a blog because it didn’t show up in my browser. Once I changed my browser to be full-screen, I found three different pages. If you want to change the template you use in Wix, you have to actually start over. With Wordpress and Squarespace, you simply have to switch the template.

Libby: From my minimal experience, Squarespace is good at switching templates. I’ve found it decent to use, but I still have to put in the time to really understand what you want. It can be a lot.

Jess: I spend all of my days in Squarespace and Wordpress. I’m to the point now where I’ll be sitting in the car and friends will message me questions about how to do something in Squarespace and Wordpress and I’ll be able to walk them through it by memory. I spend so much time in these platforms - it’s what I do. Yes, I am biased, I think you should hire someone when you can afford it and it makes sense for your business. Do I think that you have to have a developer-created website right when you start your business? No. If you saw my website when I first started my business, I wouldn’t be on the podcast today.

Libby: It’s great that you say that. The same goes for me. We are all branding, rebranding, and getting better. It’s good to know that a web developer and designer has had moments when they had to to improve what they do.

Jess: Exactly. Stick to Squarespace and Wordpress. Hire someone if you can. Sometimes, you’re not in the spot to hire someone. For example, someone wanted to hire me but I was a little out of budget so they decided to watch my Squarespace tutorials on YouTube and I’ll come back to do an audit. That’s why I created the audit - so people can DIY and then come get help from a professional to look over their website.

Libby: Do you want to explain what your audit means?

Jess: The website audit is basically me combing through your entire website. I look at the design, whether or not the content (pictures, copy, etc.) makes sense, and SEO. I don’t rewrite the content, but I’ll tell you whether or not it’s clear what you’re selling. When I look at SEO, this is when copy and backend work comes into play. I write down everything I would change. It’s not simply “change this picture.” I’ll tell you that you need to insert a photo of yourself smiling here or you should change this background to magenta. I’m super specific. These reports are typically 3-4 pages long. It breaks it down page-by-page as well as the SEO. It’s literally everything I’d change or improve if it was my website or if it was a website I was working on.

Libby: That’s a tremendous service. I love that you do the clarity as well as the SEO because they’re really important. I don’t know much about SEO so that’s something I’m looking forward to having you help me with. Trust me, copy still takes work, but it’s something I’m more comfortable with when I compare it to other topics you’re discussing.

Jess: My suggestions are all doable. If you’re comfortable editing things on your website, it’s all things you can do. I won’t suggest things like “add CSS that does x, y, and z” and leave you confused. It’s all doable by you. Before I do the audit, we talk and I ask for your goals. What are your business goals? What do you want people to do on your website? Sometimes we get really lost and we want people to do 7 different things when they come to your site. You need to pick one per page. That way I’m not recommending that you make changes that don’t align with your goals.

Libby: It’s good to evaluate and know what you want because it might change. Right now, you might want to build your email list, but next quarter you might want more clients. For example, Jess’s number one is clients. This means selling your services, not your products, right? Because she has products as well like digital downloads, guides, etc. Her services are her higher-end offer that she’s trying to push. So everything she creates should center around that. That’s why it’s important to think about how you want your website to act, feel, and look? And it’s okay if you want to change the focus from building your email list to showcasing your services. That can be intimidating for dietitians who are worried about changing their mind and wanting to focus on something else later. That’s okay, it’s all about shifting gears. You just have to make sure that your new focus is still clear. Is there anything you want to add about SEO?

Jess: If you are in entrepreneur groups or have been reading online, you’ll know that there’s a lot of debate about SEO and what matters. Platform doesn’t matter as much as you think. Like I said earlier, Squarespace and Wordpress are great for SEO. You can boost your SEO the most with content - blogs, videos, podcasts, etc. Anything that will drive people to your website. That’s the easiest way to boost your SEO. If you’re not showing up in search results for your city or you have something super specific you want to show up for, create content around that topic.

Libby: I get what you’re saying and it’s so powerful. I have a tremendous amount of content and I’m not optimizing anything. My podcasts are just sitting there hanging out.

Jess: With blogs, podcasts, and videos, you need to think about the keywords that people are going to search that you want to show up for. For example, if you have a blog post called “Lunch Ideas,” you’re going to show up among 10 million results. Narrow it down by adding more keywords. For example, you can change “Lunch Ideas” to something like “Paleo Lunch Meal Plans.” Keep in mind that you don’t want to have a 20 word title, but make sure you’re specific. It could be content meant for for moms, students, etc. I’ve seen you talk about Rachel Paul’s Instagram (@collegenutritionist) and a potential blog post title for her could be “Grab-and-Go Lunch Ideas for College Students.”

Libby: And mine could be “Business Skills for Dietitians.” That also goes with just niching down. If you’re clear in your business and have niched down, you have a better shot at SEO. For those of you who haven’t niched down, this is another incentive! Knowing the specificity of tagging and whatnot is going to be really helpful.

Jess: Adding those keywords to your page titles and site description is important. For example, if you have a page on your website called “services” it can show up as “services” on your website, but on Google it can show up as “business coaching for dietitians.” That’s a lot more clear for people who are looking for a business coach for dietitians. That can be in your homepage, site description, etc. Now that doesn’t mean that you need to change the SEO description of your about page to “business coaching for dietitians” because it’s your about page. Instead, it can say “Libby, business coach for dietitians” or “Libby, business mentor for dietitians.” Yes, they’re super similar. But small tweaks and rewording it can help people find you no matter what they search. Think of words that people might think of and sprinkle them around in other places in your website. For example, you can use the word “dietitian” most of the time, but you can include the word “nutritionist” to help boost your SEO. My last SEO tip is to submit your site to Google.

Libby: Can you give some basic tips for people who want to submit their site to Google?

Jess: Simply go to Google and type in “submit my site to Google.” A little box will show up and you just need to type in your site and hit submit. If the box isn’t there, click on the first link. This tells Google that your site exists. You’ll have a higher chance of being indexed sooner instead of waiting for the robots to crawl and find you.

Libby: You’ve given us so much to learn, so much to do, and so many helpful tips. That’s a lot for us to think about, process, implement, and evaluate. Take a look at your website and how it matches up with your goals. Think about the colors and the amount of information on your site, try not to get caught up in aesthetics and lose sight of your message, know how important SEO is to your business and personal brand, and ultimately make revenue. And I’m noticing a lot of parallels between growing on Instagram and creating a powerful website.

Jess: Yes, It all fits together.

Libby: Any final thoughts? Where can people find you and learn more about your products and services?

Jess: You can find me at www.jesscreatives.com and on nearly every social media platform @jesscreatives.

Libby: Thank you so much for your time. I can’t wait to air this and I can’t wait for you to make my website too.

Resources

Where to find Jess from Jess Creatives:

Submit your site to Google: https://www.google.com/webmasters/tools/submit-url

Episode 50: The Secrets to our $20K Passive Course with Rachel Paul

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Welcome to Episode 50 of the Nutrition Business Podcast with Libby Rothschild.

On today’s episode, I am chatting with Rachel Paul of @collegenutritionist about our strategy behind how we created a $20K course that we have sold passively. We are going to give you our step-by-step from the brainstorm, creation, and marketing behind how we made this course so successful.

Want the transcript of this episode? Download it here.

Here are the takeaways from this episode:

  • We took the content that we had used in our mastermind groups to figure out exactly what we wanted to include with this course based on feedback from our clients.

  • We took all our content, separated them into lessons and modules, and then created videos and powerpoints for the course.

  • We created an free opt-in (in the resources below) to help get people on our email list. We then nurtured them through a series of emails that concluded with joining our course.

  • We discounted the price for a short period of time to incentivize people to buy the course.

  • We promoted it on our websites and on social media to get people on our list with our opt-in, and once we started seeing results with that, we hired someone to start running Facebook ads for us (because we didn’t have the time and knowledge to do it ourselves).

RESOURCES

Episode 54: All About Opt-Ins with Rachel Paul

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Welcome to Episode 54 of the Nutrition Business Podcast with Libby Rothschild.

On today’s episode, I am chatting with Rachel Paul of @collegenutritionist all about opt-ins. Also called freebies or lead magnets, these are free resources that you create for your ideal client to download to capture their email address for your list so they can get to know, like, and trust you and eventually become a potential client of yours.

Want the transcript of this episode? Download it here.

Here are the takeaways from this episode:

  • By giving people an opt-in in exchange for their email address, they are more likely going to want to actually subscribe to your email list.

  • Don’t overthink your freebie - a list of something you currently are using or doing is a great idea of an opt-in. Just get it out there!

  • You absolutely need to have an email list - it is the only way you can control how often people see you (as compared to an algorithm with Instagram or Facebook)

  • If you give away your best stuff, people will pay you for more of that best stuff. Don't worry about giving too much away.

  • You want to provide some mystery or frame your freebie in a way that draws attention. Use “secrets” or “mistakes” instead of “tips.”

  • Be sure to include a multiple calls to action, such as “download this freebie” and “reply and let me know x, y, or z.”

RESOURCES

Episode 35: Active vs. Passive Income with Rachel Paul

Episode 35: Active vs. Passive Income with Rachel Paul
 

Welcome to Episode 35 of the Nutrition Business Podcast with Libby Rothschild.

On today’s episode, I am chatting with Rachel Paul of @collegenutritionist about active vs. passive income, what they are, and what you should be focusing on in your business.

Rachel and I both work 1:1 with our clients, as well as have created a passive income course - Beat the Algorithm - to help us both reach our income goals and needs for our business. I think you will really enjoy this episode as a way to help you strategize and determine what things you should be focusing your time on in your business.

Want the transcript of this episode? Download it here.

Here are the takeaways from this episode:

  • Active income is any type of work you actively have to participate in, like 1:1 coaching.

  • Passive income is any type of work that you do once and then can promote it and make money off of without doing more work, like eBooks or courses.

  • The benefit of passive income is that you have the ability to extend your reach

  • With passive income, you do have to do work upfront, such as market research and promotion in order to sell your product, so there is still work involved.

  • A great way to figure out what types of passive income items you should create is by creating valuable freebies that your audience loves.

  • Affiliate marketing is another passive income source without having to put a lot of work into. Affiliate marketing is when you are referring people to products or courses you love and then getting a commission off of when they purchase.

  • Mindset plays a huge role in affiliate marketing - you have to believe making money off of influencing people to purchase something will work for you.

  • If you need more money upfront and have the time, focus on active income. If you don’t have the time to put into 1:1 coaching, focus your time on passive income upfront.

  • You do not need a formal business plan to create income - think in terms of quarters to allow yourself room to pivot your business if you need to.

  • Find a way to have external accountability so you can keep focused on the important things in your business.

RESOURCES

Episode 30: Niching Down, Abundance Mindset, and Negative Comments with Rachel Paul

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Welcome to Episode 30 of the Nutrition Business Podcast with Libby Rothschild.

On today’s episode, I am chatting with Rachel Paul of @collegenutritionist about niching down, mindset, and how to address negative comments on social media. Rachel has grown her Instagram following to over 200,000 followers and the majority of her leads come from this platform, which most entrepreneurs struggle with.

Rachel has used her entrepreneurial mindset to create a successful business that helps solve problems. For example, she struggled with finding information in college regarding eating and nutrition. Instead of throwing in the towel, she decided to find a way to solve that problem by creating those resources for college-aged students, niching down her brand specifically to that population.

In this episode, we will talk more about how to niche down, the importance of having an abundance mindset, and what to do when you get a negative comment on a post.

Want the transcript of this episode? Download it here.

Here are the takeaways from this episode:

  • To get leads from Instagram, it’s really important to utilize your link. Instead of using Linktree or a general website link, send people to something specific, like setting up a call with you or an opt-in or course you offer.

  • It’s important to invest in yourself as a business owner. But, don’t just make an investment in a course or training - you must APPLY everything you are learning.

  • Don’t be afraid to niche down. You aren’t limiting yourself by picking one topic - you are actually opening yourself up to more opportunities when you are speaking to one specific person instead of everyone.

  • You can establish yourself as an expert and you don't have to prove yourself in other way before you do that at the expense of the expertise.

  • Don’t shy away from niching down just because you know someone else who is focusing on the same niche. An abundance mindset means there is room for everyone at the table.

  • Once you get viral posts or start getting more followers, you will naturally get hateful and negative comments. Don’t let this scare you away from niching down or posting about certain topics simply because you don’t want to deal with it.

RESOURCES

Libby's Live Answers

I interviewed myself and it was only half awkward! Checkout the answers to my own interview questions to learn more about me. I believe that we have a great opportunity to lead and inspire others when we push and challenge ourself.

Learn more about me by checking out the audio of this live interview (coming soon). 

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Introduction:
1. Name:

  • Libby Rothschild


2. Location: 

  • Manhattan, NYC

 

3. Length of time as a dietitian: 

  • 3 years and 4 months

 

Professional:
6. Tell me about what you do as a registered dietitian; describe your roll in under 3 minutes:

  • I manage multiple streams of income (8 to be exact)
  • As an outpatient registered dietitian I provide medical nutrition therapy and counseling for underserved communities in the South Bronx, NYC. I work with pediatric patients and adult oncology both in group and individual session(s). I work with the interdisciplinary team to provide patient centered care among our patients and families.
    • I work with a team of doctors, nurses, social workers, technicians, 4 registrars, residents and medical students.  
    • I work overtime on a weekly basis where I provide both medical nutrition therapy and counseling to families at another onsite clinic in the South Bronx. My second clinic is a smaller team comprised of 2 doctors,3 nurses, 1 social worker and 2 registrars.
  • I also teach and speak among allied healthcare providers. 
    • I teach medical students a static nutrition lecture every 6 weeks during the academic year (paid speaking opportunity)
    • I developed a nutrition education intervention for pediatric residents which I teach through the academic year.
      • My nutrition education intervention is International Review board (IRB) approved). (My pediatric resident teaching counts as 1 hour of my work shift)
    • I teach dental residents medical nutrition therapy blended with behavior change modification (My education intervention is also IRB approved) (This teaching position is a paid position via Health Resources and Services Administration (HRSA grant) via the Dental department) 

 

  • I’m a virtual business coach for high performing nutrition professionals-- specifically registered dietitians. 
    • I help high performing registered dietitians with 1:1 coaching 
    • I co-facilitate Nutrition Masterminds (www.nutritionmasterminds.com) with my friend and business partner: Rachel Paul (@collegenutritionist)
    • I create online courses to help registered dietitians position themselves as the expert among their niche and make lasting impacts. My online courses cover topics including: branding, storytelling and video editing. I hope to expand and create more courses this spring.  


7. Tell me a typical day (or two different typical days):

  • I have 3 typical days:
    • Day 1: 8-5pm (teaching for morning lecture) then I work my 9-5 job where I see both scheduled patients and I take walk in’s to accommodate the needs of the clinic and provide optimum patient care.
    • Day 2: 9-8pm- I work overtime at another clinic weekly and have kept this schedule for 2 years now. I work overtime twice a week which provides me with an opportunity to work with another team and compare and contrast how different settings in healthcare function.  
    • Day 3: Weekend: I work on business content, lecture development and coaching or Instagram content. I often work both on Saturdays and Sundays. I usually work a whole day Saturday and a half day or quarter day on Sundays. I love to work and I’m passionate about my mission and vision as a leader in the field of dietetics.
      • Business content development includes: creating courses, working with clients (both groups and 1:1), preparing for speaking opportunities, reading research, and oftentimes business meetings

 

8. How has your job description evolved since you started your current role/roles?

  • When I was hired my outpatient job description outlined: “Provide medical nutrition therapy, notes and counseling to patients.” Additionally, I was advised to teach one lecture per year to residents about nutrition. I took the “one time opportunity” and pitched a series, and immediately I pitched my series for possible publication. It took me a year to prepare for International Review Board (IRB) submission. On September 17th, 2017 two of my nutrition education interventions were IRB approved. The next step is finishing teaching for the academic year, running stats and then drafting proposals for possible publication(s). Anything is possible when you ask questions, provide value and flexibility and showcase your strong personal brand. I don't believe that anyone should be tied down or held back by a job description. Nutrition professionals can and should think and execute creatively and I lead by example. 

 

Business and Instagram:
9. Tell me your elevator pitch

  • For my business:
    • I help nutrition and fitness professionals STAND OUT, MAKE AN IMPACT among their niche and manage multiple streams of income. 
  • For my teaching:
    • I help healthcare providers IMPROVE patient /client care and EFFECTIVELY educate their communities about nutritional science.

10. Tell me your focus on Instagram:

  • My focus includes: personal branding, professionalism, general business strategies for monetization and understanding how to educate consumers on nutrition and exercise science (I target nutrition and fitness professionals).

 

11. Walk us through a failure in your business or brand:

  • My number one struggle has been defining my focus. I’m constantly trying to communicate my messages in a more focused and succulent manner. I want nutrition and fitness professionals to feel like I’m speaking and connecting with them. I measure this impact via engagement and the amount of direct messages that I receive per day from my target audience.  

 

12. Walk us through a success or small win:

  • My biggest professional success is landing the opportunity to create and teach a medical nutrition therapy and behavior change modification college course equivalent for the dental department at my hospital. The chairman of dentistry hired me as the nutrition lecturer; my course links oral health and system health via a curriculum which he let me create from scratch. The curriculum has been IRB approved as of September 2017 with hopes for publication. This April (next month) marks my third academic year teaching the course; this process has been very rewarding. (Reference the Position of the Academy of Nutrition and Dietetics: oral health and nutrition).

13. What’s your favorite resource or book for professional development
Getting things done by David Allen

 

Nutrition and Dietetics:
14. What’s your favorite food trend?
Plant based eating

 

15. What’s your least favorite food trend?
Detoxes

 

16. If you could go back 1-5 years from now what advice would you give your younger self?

Get a business coach. And, just like hiring a registered dietitian make sure that coach can help you and that his or her brand lines up with your goals, beliefs and values  I have been working for myself for well over a decade, and I only recently in the last year hired a coach. I had no idea the power of a business coach. I only wish I hired her earlier. (Shout out to Amy Sowards of Dietitian Institute—she’s helps me focus my goals, and she uses motivational interviewing to empower me!). 

 

17. Tell me what you think about the future of dietetics/Nutrition and food:

  • I want to embrace advancements in science and technology such as bots, 3d printing, robotic kitchens, and interactive teaching methods such as virtual reality and augmented reality. 
  • As I see steady growth among the field of dietetics I hope that the future promotes dietitians to explore new opportunities such as multiple streams of income outside of working with food brands or the food industry. 
  • I hope that technology can integrate more strongly with education in dietetics such as using virtual reality as a part of rotations for our dietetic internship.  
  • With education requirements increasing among dietetics I believe that NOW is the time to grow our personal brand and position ourselves as the experts among our niche.
  • I hope for inter-professional education in nutrition to build relationships and improve patient outcomes. The recent Academy position statement suggests that dietitians should educate the team and showcase the effectiveness of nutrition for prevention and treatment of diseases. I hope to lead by example with my research. I think we have to create these opportunities and build relationships. 
  • I’d like to see the focus shift from individual diet(s) and counseling to a systems approach, meaning a focus on policy, teaching large scale and inter-professional collaboration. I believe that clinical dietitians can easily create opportunities in the hospital setting, and outpatient dietitians can develop strong relationships with other private facilities and institutes. 

 

 

18. Will robots take over the world and compete for our jobs?

  • It’s already happening. Between Amazon with “Just walk out technology” and food delivered in drones our world is rapidly transforming. Additionally, all areas of life are affected by technology developments such as artificial intelligence in education (sugar goggles game for kids) and manufacturing (3D printing for food and robot kitchens).
  • If we think of our current lives tech advancements are ubiquitous. For example when I teach for the pediatric department for my hospital I use turning point technology to ask American Academy of Pediatric review board questions (I have approval in writing to use these questions in this academic context). Each resident is assigned a remote and after they answer the question that I have designed on the PowerPoint the answer displays in a graph form. This interactive learning is a fun way to encourage participation and stimulate critical thinking. 
  • I can’t wait to see how soon these advances will take effect, and I’d like to be a part of these conversations. 

Questions for my split screen live

If you answer the attached questions and email them back to me then we can setup a time for you to answer the quesitons on my split screen live. I am looking for fitness and nutrition professionals. 

Introduction:
1. Name-
2. Location-

3. Length of time as a dietitian/nutrition professional/fitness professional-

5. ME or YOU: How we connected-Professional:
6. Tell me about what you do as a registered dietitian/nutrition professional/fitness professional; describe your roll in under 3 minutes
7. Tell me a typical day (or two different typical days)
8. How has your job description evolved since you started your current role/roles

 

Business and IG:
9. Tell me your elevator pitch
10. Tell me your focus on IG
11. Walk us through a failure in your business or brand
12. Walk us through a success or small win
13. What’s your favorite resource or book for professional development

 

Nutrition and Dietetics:
14. What’s your favorite food trend?
15. What’s your least favorite food trend?
16. If you could go back 1-5 years from now what advice would you give your younger self?
17. Tell me what you think about the future of dietetics/food and nutrition
18. Will robots take over the world and compete for our jobs?

Live with Gisela from @butnutritionandwellness

3/20/18

LIVE on INSTAGRAM with GISELA BOUVIER and LIBBY ROTHSCHILD

1.       Introduction:

●        Name: Gisela Bouvier

●        Location: Port Charlotte, FL (SWFL)

●        Length of time as a dietitian: 8 years

●        Population you work with/serve: Primarily with working Women between their mid twenties to early 40s, who struggle with having a positive relationship with food and body image.

2.       ME or YOU: how we connected - You started following me and commenting on some of my photos and I started to watch your stories. We then had a phone call last Summer, I took your course, and we became friends :)

Professional:

1.       Tell me about what you do as a registered dietitian; describe your roll in under 3 minutes

a.       My primary job as an RD is focusing on my Mindful and Intuitive Eating Private Practice. I help women who are either chronic dieters or have disordered eating patterns amend their relationship with food. Many women struggle with self-love and self-confidence and are very good about putting the needs of others first, but not their own. My role is to help them make themselves and their nourishment a priority and most importantly enjoy food again. Food creates memories, traditions, experiences, and moments - when that is no longer present, it needs to be amended and that’s what I help women do. I don’t believe in putting any client on a structured regimen or diet. Rather, I help them find their most optimal health through foods that bring them pleasure, enjoyment, and nourishment.

b.      My second job is that I also work per diem for a Healthcare Foodservice company and my role is to review the ALF menus for their accounts here in SWFL. I am a wiz at facility menus.

2.       Tell me a typical day (or two different typical days)

a.       After my daughter leaves for daycare with my husband, I eat breakfast and head to the gym. After that, I usually talk to clients who have booked appointments and mid afternoon to early afternoon, I either work on my social media content or on my per diem work - most of it is remote so it is great when I don’t have to go in.

b.      Then I have to put work in time out to pick up my daughter Sofia. After she goes to bed, I usually stay up a while longer working as well.

3.       How has your job description evolved since you started your current role/roles

a.       It has evolved in that I am much better about saying “No.” I no longer accept clients who are not my target audience and that I don’t specialize in. Yes, I still very much have a clinical background, but I prefer to refer out unless it’s a client that fits my niche.

b.      I have also stopped saying “No” to side jobs that were not a good use of my time. As much as I love teaching barre, I had to step away because driving to 3 different studios every week was becoming cumbersome and also not a good use of my time.

Business and IG:

1.       Tell me your elevator pitch: Hi my name is Gisela Bouvier. I am a Registered Dietitian Nutritionist helping working women make peace with food and break free from dieting through Mindful and Intuitive Eating. Clients learn how to reconnect with their natural born instincts of honoring their hunger and fullness, find total food freedom, and learn to love food again.

2.       Tell me your focus on IG: The primary focus before was Mindful Eating. Although that is still a major part of my theme, my primary theme is Self-Love. Because without self-love and self-compassion, we can’t truly be mindful nor much less intuitive with our nourishment.

3.       Walk us through a failure in your business or brand: At the beginning of starting my entrepreneurship, I had the wrong “mentor.” It was someone who was pushing me to be a Weight Loss focused Dietitian because that is “where the money was.” I realized that I wasn’t being my authentic self and I had to change that.

4.       Walk us through a success or small win: Finding a business coach that understood my vision and shared the same approach to nutrition as me.

5.       What’s your favorite resource or book for professional development: Anything created by Libby Rothschild or Amy Sowards.

Nutrition and Dietetics:

1.       What’s your favorite food trend? Hemp Seeds - obsessed with them. I put them on everything.

2.       What’s your least favorite food trend? Collagen. I can’t with Collagen and Gluten Free everything is a close second. Gluten is not the enemy.

3.       If you could go back 1-5 years from now what advice would you give your younger self? Be patient with yourself. You got denied by over 100 jobs because you were meant for something greater.

4.       Tell me what you think about the future of dietetics/food and nutrition: I think the future of Dietetics will focus more on mindful-based approaches to its recommendations and I believe dietitians will use more empathy when speaking with clients. Motivational interviewing is existent but not all RDs use it when connecting with clients and I don’t believe we can truly connect with someone if we don’t have empathy.

5.       Will robots take over the world and compete for our jobs? Heck no! Robots lack empathy and feelings for humankind.

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Should Registered Dietitian Nutritionists represent food brands?

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To represent Food Industry or not, that is the question. 

You might wonder: What's the harm? The most common response that I hear from registered dietitians in regard to food industry sponsorship includes: "I already use and like brand X therefore I'm ok with representing said brand."

I ask: Where do dietitians cross the line? And, when money is involved, CAN we draw the line? 

Todays Dietitian published an article explaining how to ethically go about working with food brands in the world of dietetics. 

Further, the Academy of Nutrition and Dietetics discusses ethical issues in the most recent position statement.

If you do choose to associate with food brands a proper use of disclosure is recommended

Dietitians for Professional Integrity serves as a great resource.

 

 

 

Webinar with Dietitian Connection

Do you want to grow your influence and impact online, but you're not sure how?

Maybe you have been on Instagram years, or you're just starting out, but you feel that either you don't have strategies in place, or the current "plan" isn't working.

Signup for my webinar Wednesday Feb 28th 2018. I will be collaborating with Dietitian Connections to bring my experiences and proven strategies to both registered dietitians and nutrition students.

What if you have taken a webinar with me before? I have added new info to this webinar and I will be making some adjustments with my content to add more value to the audience. 

Make sure to signup and bring your questions. 

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Registered Dietitian vs. Nutritionist: What's the difference?

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All registered dietitian nutritionists (RDN) are nutritionists, but not all nutritionists are registered dietitians (RDs). Today I will break down 6 relevant key points in an effort to explain this popular question. 

1. Legality

2. Education differences

3. Per state issue with licensing

4. Salary and opportunities

5. Rdn vs Rd.

6. Competition and expectations in future

 

1. Legality

  • Legally, the term Registered Dietitian is protected by the Commission on Dietetic Registration  
  • The term nutritionist isn't legally protected

 

2. Education Differences

  • The Academy of Nutrition and Dietetics (AND) requires completion of a formal bachelor degree 
    • The program MUST be approved by Dietetics’ Accreditation Council for Education in Nutrition and Dietetics (ACEND) and include a practical component performed in a career-related sit

 

    • Additional education requirements include:
      • Economics

      • Physiology

      • Biochemistry

      • Sociology

      • Microbiology

      • Business

      • Chemistry

      • Computer science

      • Food and nutrition sciences

      • Foodservice systems management

3. Per state licence:

Every state has a different requirement for licencing. It's important to understand how dietitians are protected in your state. 

4. Salary and opportunities

  • The Academy of Nutrition and Dietetics has a calculator to help with salary expectations
  • Salary can vary greatly depending on the type of job and if you work for yourself (private practice or entrepreneur) vs. clinical or community or food service. 

5. Difference between RD and RDN

  • The Academy of Nutrition and Dietietcs has included the word "Nutritionist" into the former Registered Dietitian title. Now registered dietitians use the acronym registered dietitian nutritionist or RDN.
  • The Academy states: "Inclusion of the word "nutritionist" in the credential communicates a broader concept of wellness (including prevention of health conditions beyond medical nutrition therapy) as well as treatment of conditions."

6. Competition and expectations in the future

  • Starting in 2024 the masters degree in our field is a requirement 
  • To become a registered dietitian, and to land a job in the field is highly competitive 
    • According to the Accreditation Council for Education in Nutrition and Dietetics (ACEND) only 50% of applicants get matched into a dietetic internship 
    • The field is growing and opportunities are expanding with what a registered dietitian nutritionist can do to represent healthful choices in society. I believe that as leaders in the field of health and wellness we must create these opportunities ourselves and not wait for them to be offered.
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